Live · Real-time · Worldwide
Dolby OptiView powers live streaming for the NFL, NASCAR, ITV, Sky Racing, Paddy Power, Sportradar, Tabcorp, Bally's, Hudl, and Genius Sports. Every game-day is a global egress problem, a sub-second latency problem, and a multi-vendor inference problem all at once. Cloudflare's developer platform was built for exactly this shape.
Dolby OptiView powers live streaming for
Player · Streaming · Advertising
OptiView delivers Player (cross-platform SDKs), Streaming (real-time + scaled), and Advertising (SGAI). Each has a clean Cloudflare backbone.
HTML5 / Tizen / webOS / Android / FireTV / iOS / tvOS / Roku / React Native / Flutter SDKs. Every download. Every QoE telemetry beacon. Every config refresh.
CF mapping
R2 + Workers + Pages
R2 hosts SDK binaries with zero egress. Workers serve config + personalization at the edge. QoE telemetry collected via Workers + D1.
Sub-second latency for sports betting. Synchronized streams across millions of devices for live sports. Today on AWS us-west-2 (api.millicast.com / api.dolby.io).
CF mapping
Stream + Workers + Magic Transit
Cloudflare Stream for VOD + live, native ABR + global delivery. Workers for control plane. Magic Transit for L3/L4 DDoS on streaming endpoints. 330+ POPs vs. single-region AWS.
Precision-targeted, non-disruptive ads rendered, cached, and decisioned per-viewer in real time during live events. Every ad call needs auth + DSP integration + tracking.
CF mapping
Workers + Workers AI + KV
Workers at the edge for SGAI decisioning (~5ms cold start). Workers AI for personalization signals. KV for viewer-segment caching. Cloudflare's anycast network is purpose-built for ad-server scale.
Video Egress Calculator
Pre-populated with NFL-scale defaults. Adjust to match your actual viewing minutes + storage footprint.
Your inputs
Monthly figures.
Live games + VOD + ABR variants → player SDKs.
Replays, highlights, archives, ABR variants.
Live segment writes, manifest updates, VOD uploads.
Segment GETs, manifest fetches, SDK config pulls.
Estimated Annual Savings
At OptiView's scale (NFL + NASCAR + ITV + Paddy Power simultaneously), video egress dominates the bill. AWS charges $0.09/GB; R2 charges $0. Multiply by petabytes per month and the math is structural, not marginal.
End-to-end Mapping
Every layer of the OptiView stack maps to a Cloudflare primitive. Front door is already partially here; backend is the expansion play.
Stream + R2
Native HLS/DASH packaging, sub-second latency, global delivery from 330+ POPs. R2 backs origin storage with zero egress.
Replaces: CloudFront + S3 + MediaPackage
Workers + Durable Objects
Replaces api.dolby.io + api.millicast.com (AWS us-west-2). Workers run edge-globally; Durable Objects coordinate viewer sessions for sports-betting sub-second sync.
Replaces: AWS us-west-2
R2 + Workers
10 SDKs across HTML5/Tizen/webOS/Android/FireTV/iOS/tvOS/Roku/React Native/Flutter. R2 hosts binaries; Workers serve config per-tenant.
Augments: existing CDN
Workers + Workers AI + KV
Per-viewer ad decisioning at edge POPs. Workers AI for personalization signals. KV caches viewer segments. DSP integrations run server-side without latency hit.
Net-new: edge SGAI
Bot Mgmt + Magic Transit
Sports streaming = piracy + scraping + credential abuse + DDoS magnets. Bot Mgmt stops scraping; Magic Transit absorbs L3/L4 volumetrics during peak game-day.
Replaces: AWS Shield Advanced
AI Gateway + Workers AI
Dolby's DNS shows Anthropic verification — they're a Claude customer. AI Gateway gives one observability + caching + rate-limit layer across LLM providers. Workers AI for edge inference (highlight detection, captions, content moderation).
Augments: existing Anthropic
Cloudflare Access
auth.dolby.com runs on Okta today. Cloudflare Access layers identity-aware authorization in front of internal tooling (admin consoles, MCP servers, partner APIs).
Layers: in front of Okta
Workers for Platforms
NFL, NASCAR, ITV, Paddy Power — each customer's streaming config + ad rules + branding. Dispatch namespaces give a multi-tenant edge runtime without rebuilding per-customer infra.
Net-new: per-tenant edge compute
Data Localization Suite
UK ITV / Spain RTVE / AU Sky Racing / US NFL = real residency requirements (GDPR, regional broadcast rights). R2 location hints + DLS pin data by region — configuration, not deployment.
Augments: existing infra
Business Case
Egress, latency, consolidation.
Annual Egress Savings
At NFL game-day scale (2 PB monthly egress), R2's zero-egress model vs. CloudFront's tiered pricing is structural — not marginal.
Sports Betting Latency
Cloudflare's anycast + Stream + Durable Objects deliver sub-second across 330+ POPs. AWS single-region cannot.
Vendor Consolidation
CloudFront + S3 + MediaPackage + Shield Advanced → one developer platform with Stream + R2 + Bot Mgmt + Magic Transit.
Next Step
60-90 min workshop with your engineering team. We'll map OptiView's actual workload + plug your real numbers into the calculator.